Crucial Divide is a small company with big ideas; removing the divide between peoples' virtual and real lives, we bring virtual reality into the real world!

Our games are socially-awake, not just socially-aware, and encourage, foster and reward activities that are the result of genuine effort.


Hatched in early 2010 by its founders, joined by a talented team of international artists & developers, Crucial Divide strives to create the essential building blocks for bringing about the social gaming platform for the future.

Most of our work is done between Barcelona, Spain, and London, UK, but our scope is global. This is reflected in the first of our games to be released, City Shadows, which is set in your city; your actual city, regardless of where that is.


The Problem:

  • Do you feel like you're running through the same hoops & clicking the same buttons when you play online social games?
  • Are you fed up with bulky flash applications that bring your browser to it's knees?
  • Have you realised that social games aren't really social at all?

We feel the same, which is why we decided to do something about it.

The Solution:

We have overlaid the game onto one big world, speechthe real one that's all around you.  Your individual actions affect how the game unfolds for everyone, meaning that no-one can predict the outcome. Interact with the world as it evolves and discover a dimension to the city that you never knew existed.

We make your connections with others more meaningful. If you look below, you will see how ideas explode and cascade between people across social networks.

Visualisation of the communication in a social network Visualisation of the communication in a social network

We explore and make sense of these connections, bringing clarity to the chaos.

reach out

We hope you are as excited as we are about what's in the pipeline!

If you would like to keep up-to-date with our developments, and be the first in line for our beta programme, it's simple - just follow our Twitter account @CrucialDivide.

You may write to us too at although, if you expect a reply, bear in mind that even at these early stages we receive a lot of mail every day. Please be patient and we'll do our best to get back to you.

spread the word

We know you love social networks as much as we do, so we'd love it if you'd tell your friends all about us using the following links. You can also contact us this way too. ©2015

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